FOR IMMEDIATE RELEASE
Nunavut Tourism Pens Deal With Branson Film on Climate Change
Iqaluit (November 20, 2007) - Nunavut Tourism is proud to announce its
collaboration with Artica Film Ltd. as sponsor of an upcoming documentary
on climate change.
The documentary, spearheaded by Sir Richard Branson, will broadcast to a
global audience the issues effecting Nunavut and the Arctic and how these
effects link others around the world.
Nunavut Tourism s CEO Dr. Paul Lewis says bringing people together is what
tourism is ultimately all about, which is the reason the association chose
to participate in this project.
When I met with Richard and the film group last spring, I knew immediately
that Nunavut Tourism had to stand behind this project. Climate change
presents us all with a profound and personal challenge to collaborate with
strangers in ways we could never have imagined, says Dr. Lewis. This film
is a wake-up call not only to understand and respect the fragility of our
environment, but to understand that solutions to any environmental crisis
will be forthcoming only to the extent we come to understand and respect
Film producer Monica Ord says Nunavut Tourism s support of the film is a
From the outset Dr. Lewis recognized that we wanted to tell a story which
would show how we are linked by our common humanity, regardless of vast
geographical distances or cultural differences, says Ord. Paul saw the
connection between what we are trying to do with the picture and why
visiting other people is so vital to solving problems which confront us on
a global scale.
As a sponsor of the project, Nunavut Tourism will be awarded significant
representation, including complete inclusion in the film s worldwide
marketing campaign. The agreement assures Nunavut Tourism s logo will
appear on all promotional materials produced; in the film credits and on
the film s website, which will also include links to Nunavut Tourism s
site. Another highlight is Nunavut Tourism s participation in any sponsor
related functions, which will achieve significant marketing reach and
media attention. As well, the agreement assures Nunavut Tourism the right
of first refusal to provide any product produced in Nunavut and sold in
connection with the film.
For more information, contact:
Marketing & Communications Officer
#1450 - Building 157 Nipisa
Iqaluit, Nunavut X0A 0H0 Canada