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Title: Are You Cashing in On the Little Known Opportunity in Yahoo?
Word Count: 590
Author: John Gergye
Article URL: http://www.submityourarticle.com/internet-marketing-articles/easypublish.php?art_id=533
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Are You Cashing in On the Little Known Opportunity in Yahoo?
Copyright 2004 John Gergye
When it comes to search engine rankings do you have both
Yahoo AND Google covered?
You�d think so but I bet not.
In fact have you even bothered to check to see how your
site is doing in the "new and improved" Yahoo?
Might be a good thing to do you know. Since Yahoo could
be, or rather should be, accounting for maybe 20-25% of
your site�s total traffic?
But if you�re like most you�re probably still focused laser
like on Google. And perhaps not even aware of the little
known opportunity Yahoo has to offer right now.
Right. This is the absolute PERFECT time to grab a number
one ranking in Yahoo! Or at least some top 10 rankings.
From what I�ve seen most markets are ripe for the picking.
That�s because few of the top guns riding high in Google
have locked up a similar top listings in Yahoo.
Don�t believe it?
Well, let me prove it to you.
To research this I used a nifty tool called Thumbshots
Along with the whiz bang graphic it gives you a
mini-report. The report shows how many listings make
repeat appearances in the top 100 of both Google and Yahoo.
They�re called "overlapping links". A confusing choice of
terms but it still means the number of listings in the top
100 in Google that are also in the top 100 in Yahoo too.
All you do is simply stick in any keyword (phrase) and let
The numbers are nothing short of shocking. Best, or is it
worst case, only about a third of top 100 listings in
Google made the top 100 in Yahoo.
Take a look for yourself. Here�s some keyword phrases I
checked followed by the number of overlapping listings.
bed and breakfast - 37
wedding invitations - 35
email software - 33
logo design - 32
pet supplies - 28
satellite tv - 22
business cards - 21
dating services - 19
ceramic knives - 17
furniture shopping - 15
medical transcription services - 14
wine racks - 14
business opportunity - 11
web designer - 6
digital phones - 4
I tried to come up with competitive and not so competitive
Admittedly this "study" of 15 keywords is far from
And maybe it�s just me, but it sure looks like there�s an
opportunity for prime listings in Yahoo.
Again I don�t know if this is because most webmasters are
so focused on Google or what. But I think that�s part of
The other issue may be that Yahoo ranks pages more based on
content. While Google weighs links and link text more
Regardless, just because you can�t crack the top 20 in
Google all is not lost. Roll up your sleeves and focus
some attention on ranking well in Yahoo. What have you got
IMPORTANT: I�m NOT saying a top 10 ranking in Yahoo
is worth the same amount of traffic as a top 10 ranking in
Google. But I AM saying if you don�t have a top 10 Google
ranking and prospects of landing one anytime soon look
bleak, maybe Yahoo is a promising alternative. Because
some search engine traffic is better than none, right?
In any case, get in on this now before it�s too late. And
get the jump on your competitors sitting pretty in Google.
Because like Zig Ziglar says the "Opportunity of a lifetime
is only good for the lifetime of the opportunity."
About the Author:
John Gergye shares more ideas like this in his just updated
eBook "Traffic From Google in 35 Days". Find out more
Or test your search engine IQ by taking his seo quiz
and get the free special report "Coming Out On Top".