A good example to me is how Save the Children & World Vision are creating online communities via social media- Twitter, Facebook & bloggers. Engaging ppl via these mediums & providing them with value too. (e.g. STC does 1-2 blogger events annually) Maybe UNICEF can emulate something like that. For an audience of 18-30 I would be looking at vlogs & YouTube more.
Good luck with your project!
On 19 May 2012 22:14, "a.gaspersz" <a.gaspersz@...
How should a community of a charitable organization (e.g. UNICEF) look like (the general focus, the content, dynamics etc.) that focuses on active, sustainable engagement of the younger generation (age 18-30)?
About me: I am a researcher/student advising UNICEF Netherlands on the possible value of an online community aimed at creating sustainable relationships with the young generation.
Very excited to hear your thoughts!